HELIS International Privacy Policy
Last Updated: January 2, 2025
This Privacy Policy explains how HELIS INTERNATIONAL (collectively, “HELIS,” “we,” “us,” or “our”), a provider of integrated real estate, financial structuring, and residency/citizenship by investment (CBI/RBI) services, collects, uses, processes, and protects the personal data of our website visitors, clients, and advertising leads.
By using our website, accessing our services, or interacting with our digital advertisements (including those on Meta Platforms/Facebook, Instagram, and TikTok), you consent to the data practices described in this policy.
1. Information We Collect
We collect information that falls into two main categories: Information you voluntarily provide to us and Information we collect automatically.
A. Information You Voluntarily Provide (Through Forms, Calls, and Consultations)
This data is essential for delivering our high-value real estate and financial services. It includes:
| Data Category | Purpose and Examples |
| Contact Data | Name, email address, phone number, physical address, and preferred language. |
| Enquiry Data | Investment budget, preferred real estate type (e.g., Off-Plan, Ultra-Luxury), residency interest (e.g., Golden Visa, CBI), and specific financial needs. |
| Identification/KYC Data | Nationality, residency status, passport details, or Emirates ID, collected during the client onboarding process. (This data is collected securely offline or via dedicated, encrypted portals.) |
| Financial Data | Income bracket, source of funds, bank details, and payment information related to transactions. |
B. Information We Collect Automatically (Through Pixels, Cookies, and Tracking Technologies)
This data is collected when you interact with our website and social media advertisements. This is mandatory for compliance with Meta and TikTok advertising policies.
| Data Category | Tracking Mechanism / Purpose |
| Usage Data | IP address, browser type, operating system, pages viewed, time spent on the site, and referring URLs. |
| Digital Activity Data | Meta Pixel, TikTok Pixel, and Google Analytics tracking codes record actions like: clicking on a Facebook Lead Ad, viewing a specific property page, initiating a chat, or completing a contact form (Lead Conversion). |
| Device Data | Device type (mobile/desktop), unique device identifiers, and metadata. |
2. How We Use Your Information (Legal Basis: UAE PDPL)
In compliance with the UAE PDPL, our primary legal basis for processing your data is either your Consent or the necessity to Perform a Contract or take steps toward entering a contract (e.g., initial consultation).
We use your data for the following specific purposes:
| Purpose of Use | Legal Basis (UAE PDPL) |
| Service Delivery | To respond to your enquiries, provide bespoke real estate and financial advice, and facilitate property purchases, financing, or residency applications. |
| Marketing & Advertising | To personalize our communications, send you relevant market updates (e.g., Off-Plan news), and perform retargeting campaigns on Meta and TikTok. |
| Compliance & KYC | To fulfill our legal obligations regarding Anti-Money Laundering (AML) and Know-Your-Client (KYC) regulations in the UAE and internationally. |
| Analytics & Improvement | To analyze website usage, measure the effectiveness of our advertising campaigns, and improve our services and digital platforms. |
3. Data Sharing and Disclosure (Third-Party Providers)
We share your Personal Data only when necessary to perform our services or as required by law.
A. Digital Advertising and Analytics Partners (Meta and TikTok Compliance)
We share the automatically collected Digital Activity Data with the following platforms to facilitate and optimize our targeted advertising:
- Meta Platforms, Inc. (Facebook and Instagram): Via the Meta Pixel for Retargeting and Lookalike Audience creation.
- TikTok Inc.: Via the TikTok Pixel for campaign measurement and optimization.
- Google (Analytics, Ads): For website traffic analysis and search engine marketing.
B. Service Providers and Affiliates
We may share Contact and Enquiry Data with trusted third parties to support our core business functions:
- HELIS Group Affiliates: For cross-functional service delivery (e.g., passing a real estate lead to our finance department).
- Legal, Financial, and Government Authorities: As required for property registration, banking applications, or Golden Visa/CBI processing.
- CRM Providers: (e.g., Zoho) for managing and nurturing client relationships.
4. Your Data Protection Rights (UAE PDPL)
Under the UAE Personal Data Protection Law (PDPL), you have the right to exercise control over your data. You may contact us to exercise the following rights:
- Right to Access: Request information about the personal data we hold about you.
- Right to Rectification: Request that we correct incomplete or inaccurate data.
- Right to Erasure (Right to be Forgotten): Request the deletion of your personal data where there is no legal reason for us to continue processing it.
- Right to Portability: Request that we transfer your personal data to you or a third party in a commonly used, machine-readable format.
- Right to Object/Restrict Processing: Object to the processing of your personal data for direct marketing purposes (Opt-Out).
- Right to Withdraw Consent: Withdraw your consent at any time where we relied on consent to process your personal data.
5. Data Security and Cross-Border Transfers
- Security: We have implemented appropriate security measures, including SSL encryption and access controls, to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.
- Cross-Border Transfers: As an international firm, we may transfer your data outside the UAE (e.g., to CRM servers in other jurisdictions or to CBI/RBI program jurisdictions). We only transfer data to countries that provide an adequate level of protection or where appropriate safeguards (such as standard contractual clauses) are in place, as required by the UAE PDPL.
6. How to Contact Us and Opt-Out
To exercise any of your rights (including opting out of marketing and retargeting) or if you have any questions about this Privacy Policy, please contact us using the details below.
Data Controller: HELIS INTERNATIONAL
Email: privacy@helisintl.com
Address: 3002, Aspect Tower, Business Bay, Dubai, UAE